Global Possibilities for Brands

Post pandemic effect has put a lot on standstill and also a lot has been going on ahead of us as people and brands.

Apple keeps launching new devices, Gary Vee sold a wine library over here in Nigeria, Pallbearers and ‘Indabosky’ became very popular and kept people really entertained during the COVID lockdown.

It was a time where brands’ trajectory had drastically changed and the old strategy was put on hold because something a lot strange and new had hit the fabric of the society. What people needed at the time was food, drug, care, music, something to entertain, and lots of love. Meaning self-absorbed and high budget ad could not solve the problem.

In light of everything that’s going on at the moment, individuals and brands still have these opportunities still available to leverage on:

1. Remote Jobs:

If there is an industry for remote work I’m sure it must have experienced a 100% increase in revenue, meaning a lot of people are open to hiring experts from a different location to work on their brands or product without fear of failing at it because a clear path was created for working remotely during the lockdown period.

Why I said this is not because working remotely wasn’t in existence but there was no clear path to succeeding at it and the project management approach wasn’t really defined.

So, as professionals in different works you can seize this opportunity to apply, volunteer, pitch, and recommend to any brand of your dream.

2. Brand Equity:

Even with the increasing number of brands, you can also secure a place for your personal brand and business brand through brand Equity. This can only be effective with proper self-awareness and ingenuity. These are foundational things to consider to not be lost in the crowd. And the downside I see in branding is, we all want to look beautiful and similar, which is fine, but however it’s better to know the right aesthetics for the right brand or client. It’s really not about having the perfect photoshoot slapping the right background and all, you’ll have more doubters when you go that direction. Imagine if you go on a medical page and it looks like a NASA page, you won’t believe you can get proper treatment from there. So as a personal brand, you have to push the right narrative about yourself, be true to ourselves, and know the right aesthetics that work.

3. Prediction of what’s next:

Over time, the world has thrived through first-mover advantage, early perpetration, and search for the next ‘big thing’. Apple with the button-less devices, Elon Musk with space X innovation, Tesla with a driver-less car which has helped the world move forward.

Predicting what is next in the space and building towards it is a great opportunity for brands. One of these new technologies include the sensitive billboard facing the Third Mainland Bridge in Lagos that detects what car is passing at the time and determine what advert to show at the time. That is the kind of ‘different’ brands will want to pay for because it most definitely will drive sales and help push other parts of the industry.

That is the space we are in right now and what opportunity we have to leverage on to get to the next level.

4. Countries are opening up their borders:

This to some is a desperate move but to some is an opportunity to make a difference in another country hence the economic value goes back to his country, society, and family. Nigerians around the world have made a huge difference in the development of the world and helped foster what direction the world is headed, again in most cases it is imperative to be in the economic capital to make a significant difference. Eg. is the Nigerian that built Calendly and has gone through different acquisition and acceptance stages. The list of people making a difference continues, so I personally don’t buy into the idea of running away from your country as a groupie doing what others are doing because that’s a guarantee to sell your self into slavery and do jobs you’d not be proud of doing in Nigeria. But it’s to live with the mid-set of adding value to any place, industry, sect, or society you find yourself.

5. Spotlight or trends changes over time:

We are living in a very dynamic society that brings people to the limelight for different reasons — Funny reasons, ingenuity, activism, etc. And putting yourself or brand out there more often is an opportunity for you to be seen by your client, community, and tribe.

6. Web and mobile-based solution:

This is now a highly valued industry and the adage you have here is that you literally live with people in their houses and the next adage is if you help them solve foundational problems they face at home and address topical issues that affect humans, then will you win in this era of immerse and unlimited opportunities.